YATV takes to the air
Hilmy Ahamed, CEO of YATV speaks about the new venture at the event held to celebrate YATV hitting the airwaves, or rather, cabled and the internet.
Young Asia Television, or YATV launched it new venture YA Sri Lanka last week with a view to provide interactive programming on a wide range of programming from Entertainment to Education and Business.
YATV has been in the forefront of value-based programming in the Asian region and has been a pioneer in changing the look and feel of the television screen, the television experience, in Sri Lanka and many other countries in the region. YATV introduced younger programme producers, a wider range of perspectives, new programme formats and used innovative computer graphics and animation, adopting cost-effective production processes through affordable technology. YATV’s programming provided the space for a diverse group of people – and not just young people – to express their views.
YATV relies strongly on its youthful human resources who are equal to any in the global Television industry. Their out-put has been of superior technical and content quality.
With the launch of YA Sri Lanka, YATV takes another significant step in the progress of television in the Sri Lanka by partnering with SLT’s PEOTV to bring interactive television programming for education information and development.
In addition to catering to urban youth audiences, YA Sri Lanka is committed to reaching out to the audiences in rural areas.
YA Sri Lanka hopes to entertain, but more importantly, facilitate wide-ranging discourse among people -exchanging information, bringing awareness, enabling understanding.
The value of media, especially television, as a tool for learning has been proven time and again. Its capacity to inform, educate and encourage behavior change has made it an indispensable tool of most social campaigns. With respect to youth audiences, research has shown that TV has the ability to create powerful touchstones, enabling young people to share experiences with others. So it seems a logical step for YA SRI LANKA to harness the potential of this powerful and influential medium.
YA Sri Lanka’s partnership with PEOTV will be an opportunity to provide an alternative to the mainstream, An opportunity to reinvent the usefulness of the medium of television. An opportunity to share ideas and knowledge, gain skills and capacities, build communities and bridges.
Editor’s Note: YATV has been a one of the strong pillars that has helped Beyond Borders grow, and we pride ourselves in the long and warm relationship that we share, running beyond a mere a work relationship into sphere of friendships. Beyond Borders extends our hearfelt congratulations to YATV, and wishes them the best for the future. And we would obviously look forward to YATV, and now YA Sri Lanka helping us more.